General Dynamics Canada
For over 60 years, GDC has been manufacturing cutting-edge electronic products and systems for military and other high-performance applications. The company came to gordongroup for our creative and marketing expertise when they wanted to expand into new civilian markets and to take its innovative technology to international buyers.
Video Production
gordongroup created two videos that showcased GDC’s many capabilities in the context of technically detailed facility tours. Our video production team shot extensive footage inside the facilities, while our writing team worked with GDC staff to develop the scripts. We edited the footage together and applied extensive post-production effects to create a dynamic visual flow. We also supervised recording of the narration.
Posters
The company continued work with gordongroup to reposition the company’s brand to better focus on marketing and sales of its innovative custom products. We developed a series of ads to run in airports and magazines, celebrating the delivery of GDC’s Integrated Mission System for the Canadian Air Force’s new Sikorsky helicopters.

