When it comes to communication projects, there’s no underestimating the vital role of graphic design. Good graphic design adds vibrancy to your vision and clarity to your message. Well-organized and imaginative graphic design instantly captures the viewer’s attention and conveys information in a memorable, orderly fashion.

Design

Great design maintains a perfect balance between form and function—each component answers not only the question of whether it pleases aesthetically, but also whether it helps accomplish the overall goals of the project.

gordongroup offers award-winning design for a complete range of marketing tools, from corporate identities to exhibit displays to Web sites. We also design annual reports and business collateral. We work with every medium and our design studio is equipped with the latest software.

Our design team creates artwork for a variety of applications and media including:

• Corporate identities, logos and wordmarks
• Print collateral (posters, brochures, kit folders, etc.)
• Exhibit displays and outdoor signage
• Multimedia (CD-ROMs, Flash animations, PowerPoint presentations)

• Internet and intranet sites
• Magazines
• Newsletters
• Books

Branding

In today’s crowded marketplace, it is often difficult for successful organizations to make themselves heard above the crowd. The solution is to create and sustain a recognizable brand—a system to articulate and express the organization’s values, unique attributes and overall character.

Together, we’ll define your brand’s personality, illuminate your objectives and pin down your target audience. Then we’ll create inventive strategies and striking designs to ensure your brand speaks for you and about you.

Publishing

At gordongroup, we understand the publishing process because we use it on a daily basis. Whether it’s an annual report, trade publication, news magazine, newsletter or coffee-table book, we work with you from the initial concept to the final distribution. We’ll help you identify winning ideas and develop the proper approach. Then we’ll suggest the most effective production and distribution options. When it comes to the best in publishing practices, we’re writing the book.